Truck owners are a different breed of drivers. Whether they enjoy off-roading in their vehicles or need them to complete heavy-duty work, these motorists often completely buy in to the culture that goes along with their rides.
Truck drivers show their allegiance
That concept will be on full display in Texas this April. Ram Truck is organizing a "Ram Truck Round-up," an event aiming to break the Guinness World Record for the largest parade of pickups. Scheduled for April 19 at AT&T Stadium in Arlington, Texas, the procession will bring together hundreds of truck owners for a unique event.
Ram is hosting the event in conjunction with the Academy of Country Music. The organization is celebrating its 50th annual award show this year, with the massive bash also held at the Arlington stadium. The closeness of country music and the pickup culture cannot be denied, and Ram decided to run with the idea.
"Everything is always bigger in Texas and Ram, America's fastest-growing truck brand, is making sure this year's ACM Awards celebration in Arlington will prove this once again," said Robert Hegbloom, president of Ram Truck Brand for FCA - North America. "The 'Ram Truck Round-up' is a once-in-a-lifetime opportunity for our loyal truck owners to be a part of a special record-breaking rally and pickup parade in the largest truck market in the country."
The action doesn't end when the parade does. All participants will receive tickets to the Party for a Cause Festival, hosted by the ACM. There, they can watch some of the biggest names in country music perform before being honored at the award show.
The difference with pickups
It's no surprise that truck owners are the ones trying to set new records. These drivers frequently try to push their rides to the limit, and automakers are only too happy to continue creating top-notch vehicles that can handle the demand.
Still, people who own pickups have to put in some effort before they can reap the rewards. While these automobiles may be bigger and more rugged than some of their counterparts on the road, they still need attention and plenty of vehicle maintenance. Pickups aren't renowned for their fuel efficiency, so investing in fuel injection cleaning and similar tune-up tasks is key, as it will keep mileage at an acceptable level. This may take some time and effort, but it can save a considerable chunk of change in the long run.