America's second-best-selling passenger car debuted its redesign this week. The 2013 Nissan Altima features several upgrades that the foreign automaker hopes will carve out an even larger market segment
According to The New York Times, Nissan's 2013 model looks to capitalize on the high demand for midsize sedans. Instead of constructing the new Altima as a sporting vehicle, the redesign has more of a high-class edge. Nissan hopes that the new upgrades and sleek appearance will rival luxury sedans.
"The safe thing to do would be to follow other automakers' paths, conservatively evolving the Altima so as not to upset the existing owner base," said Atsuo Kosaka, managing director at Nissan. "But that would not be in keeping with Nissan's new brand philosophy of 'Innovation and Excitement for Everyone.'"
Some of the Altima's new features will include safety technologies like blind spot and lane departure warnings, moving object detection systems and a rear-view camera. Bluetooth phone systems, a navigation system and a new nine-speaker audio system are also options.
Car buyers will have their choice of five different models of the 2013 Altima. These different models can be customized depending on the level of involvement and vehicle maintenance that a driver wants.