Jeep has made a name for itself as a reliable vehicle, and that dependability has helped to make it a popular choice for drivers looking for an SUV. However, that popularity could reach new heights in 2014. The brand is inching closer to the 1 million mark in new car sales across the world.
Bloomberg reported that, while Jeep officials don't believe that the number is attainable in 2014, it is definitely in play for 2015. On the other hand, Sergio Marchionne, the CEO of Chrysler Group, Jeep's parent company, thinks that the brand could break through the million mark this year, partially because the Jeep Grand Cherokee got off to a faster-than-expected start following its release.
"If the new Cherokee is successful here and in international markets, we should be able to take a big chunk out of that remaining 300,000 we need for the million," said Mike Manley, the president of Jeep, as quoted by Bloomberg. "It's a stretch to say we would do it in '14, but if not in '14, we should be on track in '15."
Jeep has seen tremendous growth in recent years, thanks in large part to the impressive array of features its lineup boasts. A combination of improving fuel economy, excellent amenities and a resilience that makes it resistant to lots of auto repair has led to many individuals considering the brand, and that should only continue to increase in the near future.