August was a record month for Kia, as the manufacturer saw its highest transaction prices despite also having the lowest incentives ever.
Hyundai/Kia was one of the only carmakers whose transaction price increased from July to August 2012. At the same time, the average incentive for the month was approximately $1,071, well below the average for light-vehicles, which settled at about $2,457.
This positive news for Kia comes just as the company announced that redesigned models of its Forte and Sorento will launch at the L.A. Auto Show in November. According to the Detroit Free Press, the redesigns for those two vehicles will be among the seven new or updated cars that Kia will launch in 2013. Auto shows in Detroit, Chicago and New York will also serve as reveals for the new models.
Kia has seen an astounding 2012 thus far, and the automaker is on track to sell more than 500,000 cars for the first time in its history. Originally perceived as an inexpensive, safe car for young people, Kia is now proving that it is more than just a car with low-cost vehicle maintenance. High sales and an increased presence in pop culture - complete with NBA star Blake Griffin as a spokesperson and catchy commercials with dancing hamsters - have made the automaker a force to be reckoned with.