The Fiat 500 has been on sale for more than a year now, and some might be wondering just how the microcar is doing in the United States. While it may have taken a few months to catch on, Chrysler recently reported that sales for this year are up significantly, according to USA Today.
In fact, Fiat 500 sales through the first six months of the year have already topped the sales figures for all of 2011, reports the news source. In 2011, Chrysler had a goal of 50,000 Fiat 500s sold, but fell well short with just about 26,294. This year, it appears the 50,000 mark is well within reach. The automaker recently revealed that when the final June numbers are reported, more than 27,000 Fiat 500s will have been sold.
The brand is crediting its memorable marketing for the sales boost. A popular Super Bowl ad equated the Fiat 500 with a stunning supermodel, and more recent commercials have shown Charlie Sheen driving the car.
"We are very happy with how our sales are going so far this year," Tim Kuniskis, head of Fiat North America, told the news source. "The Abarth has been a huge success for us and helped us relaunch the brand. The Abarth gave us an excuse to take our marketing in a whole other direction."
Drivers who have a Fiat 500 or any other car should keep it in top condition by keeping up with scheduled maintenance.