As with any other industry, trends in the automotive realm are constantly changing. While one vehicle may prove to be a popular choice in a particular decade, another could easily step into the spotlight to win the hearts of consumers. Brands are always looking to enhance their offerings with new features and attract car-buyers with innovative ad campaigns to drive sales. For some, those efforts are more successful than they are for others. A recent report from Polk highlighted the best-selling cars in the U.S. by compiling new-vehicle registration data. So what did Polk find?
According to Polk's research, the best-selling car among American buyers is the Honda Accord. Honda also dominated several other segments with the Civic, CR-V and Odyssey as well. All together, more than 300,000 American buyers chose an Accord, Civic, CR-V and Odyssey in 2013, and cumulatively, these models sold more than 1.11 millions units last year. This may not come as a surprise, as Honda has been producing fuel-efficient, reliable vehicles for America for more than 30 years. Many of the company's automobiles are known for requiring minimal vehicle maintenance and auto repair services. Additionally, the automaker also boasts some of the longest-lasting and top safety-rated offerings of any mainstream brands. Still, Honda continues to demonstrate impressive growth. Overall retail sales increased 8.4 percent between 2012 and 2013, while Accord sales in particular jumped 12.2 percent over the same time frame. Sales of the Civic and CR-V rose 8.2 percent, and both models achieved the No. 1 spot for best-selling models in their segments for the third year in a row.
"Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products, which is a key factor in the value proposition for our customers," said John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc.